Looking for a genuine Swedish gift that won’t break the bank? Here are 10 real products available at Haga Souvenir Gift Shop — all under €20, all with a real story behind them.
1. Swedish Dishcloth
The most practical souvenir on this list. The reusable Swedish dishcloth has become a quiet design favourite worldwide — absorbent, long-lasting, and made to replace dozens of paper towels. A great gift for anyone who appreciates functional Scandinavian design without the price tag.
2. Swedish Postcard
Simple, lightweight, and easy to pack. A postcard of Gothenburg or a classic Swedish motif is the ideal add-on gift — or a low-cost way to send a piece of Sweden to someone who couldn’t make the trip.
3. Dala Horse Pot Holder
A Dala horse design on something you actually use every day. This pot holder brings Sweden’s most iconic folk-art motif into the kitchen in a way that’s both practical and genuinely Swedish.
4. Dala Horse Tray
A full-sized serving tray featuring the classic Dala horse design — large enough to be a statement piece on a coffee table or kitchen counter, small enough to pack flat in a suitcase. One of our most popular under-€20 picks.
5. Moomin Greeting Card
Tove Jansson’s Moomin characters on a quality greeting card — works for any occasion and travels in an envelope. A small gift that carries genuine Finnish-Swedish literary heritage with it.
6. Moomin Magnet
A fridge magnet featuring Moomin characters is a classic souvenir that actually stays visible long after the trip. Compact, lightweight, and one of the easiest gifts to bring home for multiple people.
7. Moomin Booklet
A small illustrated Moomin booklet — ideal for kids and adults alike, and one of the few gifts that works as both a keepsake and something to actually read.
8. Aluminium Sweden Mug
A lightweight, durable aluminium mug with a Swedish design — practical for outdoor use, camping, or just everyday coffee. A step up from a standard souvenir mug in both quality and durability.
9. Viking Drinking Horn
A fun, characterful gift that taps into Sweden’s Norse heritage. The Viking drinking horn is a conversation piece that works for anyone who appreciates Scandinavian history — or just enjoys something a little different.
10. Enamel Mug
A classic enamel mug in a traditional Scandinavian style. Enamel mugs have been a staple of Swedish outdoor culture for generations — durable, timeless, and far more interesting than a standard ceramic souvenir mug.
Where to Find These
All 10 of these are available in-store at Haga Souvenir Gift Shop, located on Haga Nygata in Gothenburg’s historic Haga district.
Opening hours:
- Monday–Friday: 9:30 am – 6:30 pm
- Saturday: 10:00 am – 6:30 pm
- Sunday: 10:00 am – 6:00 pm
Whether you’re shopping for a single gift or a full bag of Swedish favourites, our team is happy to help you find something with a real story behind it.






