Looking for an authentic Swedish gift that won’t break the bank? Here are 10 genuine products available at Haga Souvenir Gift Shop — all under €20, and each with a real story behind it.
1. Swedish Dishcloth
The most practical souvenir on this list. The reusable Swedish dishcloth has quietly become a design favourite worldwide — absorbent, long-lasting, and designed to replace dozens of paper towels. A great gift for anyone who appreciates functional Scandinavian design without the hefty price tag.
2. Swedish Postcard
Simple, lightweight and easy to pack. A postcard of Gothenburg or a classic Swedish motif is the ideal little extra gift — or an inexpensive way to send a little piece of Sweden to someone who couldn’t make the trip.
3. Dala Horse Pot Holder
A Dala horse design on something you actually use every day. This pot holder brings Sweden’s most iconic folk art motif into the kitchen in a way that is both practical and genuinely Swedish.
4. Dala Horse Tray
A full-sized serving tray featuring the classic Dala horse design — large enough to make a statement on a coffee table or kitchen worktop, yet small enough to pack flat in a suitcase. One of our most popular picks under €20.
5. Moomin Greeting Card
Tove Jansson’s Moomin characters on a high-quality greeting card — perfect for any occasion and easy to post in an envelope. A small gift that embodies genuine Finnish-Swedish literary heritage.
6. Moomin Magnet
A fridge magnet featuring Moomin characters is a classic souvenir that actually remains on display long after the trip is over. Compact, lightweight and one of the easiest gifts to bring home for several people.
7. Moomin Booklet
A small illustrated Moomin booklet — perfect for children and adults alike, and one of the few gifts that serves as both a keepsake and something to actually read.
8. Aluminium Sweden Mug
A lightweight, durable aluminium mug with a Swedish design — ideal for outdoor use, camping or simply your daily coffee. A step up from a standard souvenir mug in terms of both quality and durability.
9. Viking drinking horn
A fun, characterful gift that draws on Sweden’s Norse heritage. The Viking drinking horn is a conversation starter that’s perfect for anyone who appreciates Scandinavian history — or simply enjoys something a little different.
10. Enamel Mug
A classic enamel mug in a traditional Scandinavian style. Enamel mugs have been a staple of Swedish outdoor culture for generations — durable, timeless, and far more interesting than a standard ceramic souvenir mug.
Where to Find These
All 10 of these are available in-store at Haga Souvenir Gift Shop, situated on Haga Nygata in Gothenburg’s historic Haga district.
Opening hours:
- Monday–Friday: 9.30 am – 6.30 pm
- Saturday: 10.00 am – 6.30 pm
- Sunday: 10.00 am – 6.00 pm
Whether you’re looking for a single gift or a whole bagful of Swedish favourites, our team will be happy to help you find something with a real story behind it.
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